What’s your pitch? Do you understand the value that you bring? Can everyone in your business clearly articulate your sales pitch? Can your team articulate why you’re different from the competition? Those with the easiest to understand story are usually those to get the business. It’s important for everyone in the company to understand the value that you bring to customers. Your customers and prospects with interact with many people across your organization and you should all be onboard with how to best share your mission. You need to have consistency from the marketing message to the sales pitch, to the customer service rep. Audit your content to ensure this is happening. Look at your website, social media, emails, brochures, sales presentations and other materials for inconsistencies.
In addition to looking at your own marketing materials, it’s not a bad idea to look at how your competitors to understand what their value proposition is and to identify what your differentiation is.