That’s cool, but how?
Marketing means a lot of things to a lot of people. Do I make a Facebook page or pay for a billboard? What is the best way to reach people? Is it really that important?
Good questions and YES, it really is important. When starting out a lot of businesses create a basic website with minimal effort, and a Facebook page and then never come back to it. Have you ever heard the term “First impressions are everything?” It’s even more true in this time of short attention spans and immediate gratification. The first thing anyone does when they’re searching for something is Google it and then land on your website. If you don’t put your best foot forward on the first impression, do you expect customers to give you a second chance? It’s so important to make an impression all the way through the sales cycle: From awareness to consideration to purchase, service and loyalty.
To make an impression you have to truly know your target audience. Do you know what problems they face, what keeps them up at night? Are you the answer to their prayers? What makes you different from everyone else? It’s important to not only understand who your customers are, but where and how to reach them and how best to spend your limited funds.
It’s a complicated process– we know. We’ve lived it for years and we’re here to help.